The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
186 episodes
Don't Sleep on This SEO Tool: Make Sense of Search Console Data (FTF)
Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 If you caught
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Season 4
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Episode 151
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7:47
Branding, SEO, and Smart Business Growth [Follow Through Friday]
In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insight...
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Season 4
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Episode 150
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12:53
Organic SEO Tips: How to Create Problem Solving Content [Featuring Guest Hosts Celeste Gonzalez and Melissa Popp]
In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzalez (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into
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Season 4
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Episode 149
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26:19
Local SEO, Keyword Research & SEO Tools with Katie Stone
In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares ...
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Season 4
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Episode 148
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34:28
SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)
In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO cont...
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Season 4
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Episode 147
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35:28
Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. ...
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Season 4
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Episode 146
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5:23
Omni-Channel Marketing in 2025 with Raycheal Proctor
In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussin...
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Season 4
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Episode 145
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38:56
Part 2: Insights on AI, Human Connection, and Brand Building
In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-buildi...
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Season 4
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Episode 144
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24:11
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Is TikTok Banned or What? Diversifying Strategies in 2025
In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importanc...
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Season 4
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Episode 143
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14:06
AI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)
In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise. They discuss two pressing topics in the world of ...
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Season 4
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Episode 142
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27:45
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Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioriti...
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Season 4
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Episode 141
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5:43
SEO and Digital Marketing: Prioritizing What Matters with RJ Licata
In this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep ...
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Season 4
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Episode 140
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38:06
Junction Jack: Revolutionizing SEO Services with Mrs. SEO
I'm chatting chat with Stephanie Long, AKA "Mrs. SEO," about her groundbreaking new venture, Junction Jack, a vetted SEO marketplace. Stephanie shares her journey of creating a trusted space for businesses to connect with to...
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Season 3
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Episode 158
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23:17
BrightonSEO 2024: Insights, Epiphanies, & First-Class Adventures
In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. ...
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Season 3
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Episode 157
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22:41
Black Friday Tools For Your Tech Stack To Build and Grow Your Business
In this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which...
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Season 3
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Episode 156
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10:06
PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to p...
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Season 3
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Episode 155
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44:26
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Personal Branding for SEO Success with Dianne Wilson
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity S...
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Season 3
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Episode 154
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39:07
E-Commerce SEO: Converting Product Pages with Freddie Chatt
In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing ...
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Season 3
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Episode 153
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40:53
Empowering The Underdog With SEO and PPC: Charley Brennand
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of ...
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Season 3
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Episode 152
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35:12
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics...
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Season 3
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Episode 151
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29:47
Unlock Big Data Vibes For Small Business with Dana DiTomaso
In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up...
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Season 3
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Episode 150
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45:57
Forget Guest Posting and Think About Guest HOSTING in 2025
I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time...
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Season 3
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Episode 149
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8:18
SEO For Local: Strategy to Execution Tips with Amanda Jordan
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business ow...
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Season 3
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Episode 148
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42:03
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:SOPs are e...
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Season 3
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Episode 147
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33:38
Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. ...
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Season 3
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Episode 146
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34:13
