The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
179 episodes
Part 2: Insights on AI, Human Connection, and Brand Building
In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-buildi...
•
Season 4
•
Episode 144
•
24:11
.png)
Is TikTok Banned or What? Diversifying Strategies in 2025
In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importanc...
•
Season 4
•
Episode 143
•
14:06
AI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)
In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise. They discuss two pressing topics in the world of ...
•
Season 4
•
Episode 142
•
27:45
.png)
Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioriti...
•
Season 4
•
Episode 141
•
5:43
SEO and Digital Marketing: Prioritizing What Matters with RJ Licata
In this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep ...
•
Season 4
•
Episode 140
•
38:06
Junction Jack: Revolutionizing SEO Services with Mrs. SEO
I'm chatting chat with Stephanie Long, AKA "Mrs. SEO," about her groundbreaking new venture, Junction Jack, a vetted SEO marketplace. Stephanie shares her journey of creating a trusted space for businesses to connect with to...
•
Season 3
•
Episode 158
•
23:17
BrightonSEO 2024: Insights, Epiphanies, & First-Class Adventures
In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. ...
•
Season 3
•
Episode 157
•
22:41
Black Friday Tools For Your Tech Stack To Build and Grow Your Business
In this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which...
•
Season 3
•
Episode 156
•
10:06
PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to p...
•
Season 3
•
Episode 155
•
44:26
.png)
Personal Branding for SEO Success with Dianne Wilson
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity S...
•
Season 3
•
Episode 154
•
39:07
E-Commerce SEO: Converting Product Pages with Freddie Chatt
In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing ...
•
Season 3
•
Episode 153
•
40:53
Empowering The Underdog With SEO and PPC: Charley Brennand
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of ...
•
Season 3
•
Episode 152
•
35:12
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics...
•
Season 3
•
Episode 151
•
29:47
Unlock Big Data Vibes For Small Business with Dana DiTomaso
In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up...
•
Season 3
•
Episode 150
•
45:57
Forget Guest Posting and Think About Guest HOSTING in 2025
I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time...
•
Season 3
•
Episode 149
•
8:18
SEO For Local: Strategy to Execution Tips with Amanda Jordan
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business ow...
•
Season 3
•
Episode 148
•
42:03
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:SOPs are e...
•
Season 3
•
Episode 147
•
33:38
Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. ...
•
Season 3
•
Episode 146
•
34:13
Predicting SEO Success using AI with Nicolas Garfinkel
In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways:The Importance of Data in SEO: Nicolas emph...
•
Season 3
•
Episode 145
•
30:12
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:
•
Season 3
•
Episode 144
•
37:55
SEO, Domain Authority vs Customer Authority w/Jamar Ramos
Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing.Key Insights:The Role of SEO:Jamar emphasizes the importance of SEO but clarifies that it’s just...
•
Season 3
•
Episode 143
•
31:51
Real World SEO Strategy For Entrepreneurs With Dolly DeLong
Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:<...
•
Season 3
•
Episode 142
•
36:35
%20(1).jpg)
Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell
Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year....
•
Season 3
•
Episode 141
•
9:35
How To Build Trust With Search Engines With Erin Sparks
I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO...
•
Season 3
•
Episode 140
•
39:59
.png)
Low Effort, Big Impact: SEO Work You Actually Have Time For
In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. ...
•
Season 3
•
Episode 139
•
10:27