The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
170 episodes
PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to p...
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Season 3
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Episode 168
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45:28
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Personal Branding for SEO Success with Dianne Wilson
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity S...
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Season 3
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Episode 166
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40:09
E-Commerce SEO: Converting Product Pages with Freddie Chatt
In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing ...
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Season 3
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Episode 164
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40:53
Empowering The Underdog With SEO and PPC: Charley Brennand
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of ...
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Season 3
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Episode 162
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35:12
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics...
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Season 3
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Episode 160
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29:47
Unlock Big Data Vibes For Small Business with Dana DiTomaso
In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up...
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Season 3
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Episode 158
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45:57
Forget Guest Posting and Think About Guest HOSTING in 2025
I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time...
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Season 3
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Episode 157
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8:18
Never Stop Optimizing Your Website! [Follow Through Fridays]
In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate lin...
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Season 3
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Episode 137
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11:35
SEO For Local: Strategy to Execution Tips with Amanda Jordan
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business ow...
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Season 3
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Episode 156
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42:03
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:SOPs are e...
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Season 3
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Episode 154
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33:38
Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. ...
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Season 3
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Episode 152
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34:13
Predicting SEO Success using AI with Nicolas Garfinkel
In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways:The Importance of Data in SEO: Nicolas emph...
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Season 3
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Episode 150
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30:12
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:
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Season 3
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Episode 148
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37:55
SEO, Domain Authority vs Customer Authority w/Jamar Ramos
Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing.Key Insights:The Role of SEO:Jamar emphasizes the importance of SEO but clarifies that it’s just...
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Season 3
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Episode 146
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31:51
Real World SEO Strategy For Entrepreneurs With Dolly DeLong
Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:<...
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Season 3
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Episode 144
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36:35
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Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell
Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year....
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Season 3
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Episode 142
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9:35
How To Build Trust With Search Engines With Erin Sparks
I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO...
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Season 3
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Episode 140
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39:59
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Spoiler: SEO Success Is Trial and Error with Holly Homer
This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights:Introduction to Holly Homer: Holly shares her remarkable journey from startin...
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Season 3
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Episode 138
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38:55
Combining Strategic SEO & Growth Mindset with Edwin Romero
In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO:The importance of targeting high-intent, long-tail keyw...
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Season 3
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Episode 136
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32:15
Enhancing Website Performance with Microsoft Clarity (FTF)
Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For
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Season 3
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Episode 135
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11:21
Why Your Customers Don't Check Out with Celeste Gonzalez
This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath...
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Season 3
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Episode 134
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38:26
From Theory to Practice: Real SEO Tips for Your Website (FTF)
In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the
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Season 3
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Episode 133
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15:32
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider
In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services.
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Season 3
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Episode 132
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37:02
Keyword Gap Analysis and Branding: Follow Through Fridays
Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm.Key Takeaways:Integrating SEO with Branding:
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Season 3
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Episode 131
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5:37
SEO and Brand Building w/ Riverside.fm's Erika Varangouli
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and...
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Season 3
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Episode 130
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35:53
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