The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and small business owners who want to build better websites and businesses!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
161 episodes since 2022
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
We welcome entrepreneur Nathan Hirsch, founder of FreeUp and other ventures, to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:
September 17, 2024
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Season 3
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Episode 154
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34:17
Enhancing Website Performance with Microsoft Clarity (FTF)
Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For
September 16, 2024
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Season 3
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Episode 135
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11:21
Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. ...
September 10, 2024
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Season 3
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Episode 152
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34:52
Predicting SEO Success using AI with Nicolas Garfinkel
In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways:The Importance of Data in SEO: Nicolas emph...
September 04, 2024
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Season 3
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Episode 150
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30:50
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:
August 28, 2024
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Season 3
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Episode 148
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38:34
SEO, Domain Authority vs Customer Authority w/Jamar Ramos
Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing.Key Insights:The Role of SEO:Jamar emphasizes the importance of SEO but clarifies that it’s just...
August 21, 2024
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Season 3
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Episode 146
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32:30
Real World SEO Strategy For Entrepreneurs With Dolly DeLong
Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:<...
August 14, 2024
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Season 3
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Episode 144
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37:15
Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell
Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year....
August 07, 2024
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Season 3
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Episode 142
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9:35
How To Build Trust With Search Engines With Erin Sparks
I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO...
July 31, 2024
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Season 3
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Episode 140
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41:17
Spoiler: SEO Success Is Trial and Error with Holly Homer
This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights:Introduction to Holly Homer: Holly shares her remarkable journey from startin...
July 24, 2024
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Season 3
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Episode 138
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40:12
Combining Strategic SEO & Growth Mindset with Edwin Romero
In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO:The importance of targeting high-intent, long-tail keyw...
July 17, 2024
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Season 3
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Episode 136
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32:54
Why Your Customers Don't Check Out with Celeste Gonzalez
This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath...
July 10, 2024
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Season 3
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Episode 134
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39:43
From Theory to Practice: Real SEO Tips for Your Website (FTF)
In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the
July 05, 2024
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Season 3
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Episode 133
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15:32
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider
In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services.
July 03, 2024
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Season 3
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Episode 132
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38:19
Keyword Gap Analysis and Branding: Follow Through Fridays
Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm.Key Takeaways:Integrating SEO with Branding:
June 28, 2024
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Season 3
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Episode 131
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5:37
SEO and Brand Building w/ Riverside.fm's Erika Varangouli
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and...
June 26, 2024
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Season 3
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Episode 130
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36:31
Why OAO should replace SEO: The Future Of Optimization
In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from
June 21, 2024
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Season 3
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Episode 129
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16:30
SEO Reimagined: Owned Asset Optimization With Jonas Sickler
In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asse...
June 19, 2024
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Season 3
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Episode 128
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34:36
Optimizing Google Ads and More: Follow Through Fridays
Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. ...
June 14, 2024
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Season 3
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Episode 127
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5:03
Build a Successful and Easy SEO Strategy w/Katlyn Paskorz
In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a Wor...
June 12, 2024
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Season 3
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Episode 126
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32:18
SEO and Digital Marketing: Tips When You Don't Get the Job
Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search.Key Takeaways:1. Job Search ProcessDefine what you want in a role and un...
June 09, 2024
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Season 3
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Episode 125
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8:06
How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock
In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process...
June 05, 2024
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Season 3
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Episode 124
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36:55
Google Said What? Google Algo Leak + SEO Squad Inside Look
Breaking news in SEO: The Google Algo leak!Join my FREE three-day SEO challenge for small business owners with websites.Breaking News: Leaked ...
May 28, 2024
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Season 3
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Episode 123
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15:07
More Changes In Search: 5 Top Takeaways For 2024 SEO
Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update w...
May 22, 2024
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Season 3
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Episode 122
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12:49
SEO For A Small Business: Inside My Small Group (SEO Squad)
Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using C...
May 15, 2024
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Season 3
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Episode 121
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11:52