Contributors

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Host

Crystal Waddell

My mission is to educate and empower 1000 entrepreneurs with the knowledge and confidence to use digital business tools and build a sustainable, algorithm-proof online business.

I help you magnify your visibility online with content and SEO so that your website works for you 24/7.

Fall back in love with YOUR business - and stop building everyone else's!

It's time to expose social media's open secret: Google is actually the place client's buy, not social!

Crystal's focus is on helping businesses create compelling content that ranks highly in search engines and engages potential customers.

Ready to build a sustainable marketing strategy for your online business that scales to sales?

https://www.simpleandsmartseo.com

Guests

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Guest

Andy Crestodina

Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 24 years of experience in analytics, SEO, content strategy and visitor psychology ...and 2.4 years of experience in AI.

Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001.

Contributions and Achievements
Andy's contributions to the field extend beyond his role at Orbit Media. He is a prolific writer, having authored 600+ articles on content strategy, search engine optimization, social media, and GA4 and AI.

He is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing," now in its 7th edition.

Andy is committed to education and mentorship, and teaches digital marketing at Northwestern University and at Harbour.Space University.

https://www.linkedin.com/in/andycrestodina/

Guest appearance on:

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Guest

Celeste Gonzalez

Celeste Gonzalez started her SEO career while blogging about her journey as a first-generation college student at U.C. Davis. After completing her Bachelor of Science in Managerial Economics, she joined RicketyRoo as an SEO Specialist. After a brief but impactful eight-month tenure as an SEO Specialist, Celeste quickly ascended to the role of SEO Strategist, where she shaped innovative strategies for nearly two years. Celeste now spearheads RooLabs, the cutting-edge SEO testing division at RicketyRoo, where she actively engages with the SEO community by sharing her experiences—highlighting achievements and challenges.

https://www.linkedin.com/in/celestelili/
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David Green

I’m the founder of Devslove Digital, a digital marketing agency based in Toronto, Canada, specializing in driving growth for lead generation advertisers. 


I partner with lead gen advertisers to tackle complex marketing challenges using LinkedIn Ads, Google Ads and Microsoft Ads. 


My agency focuses on creating high-performing marketing funnels designed to increase the volume of qualified leads while reducing cost per lead.

https://www.linkedin.com/in/davideagreen/
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Jamie Trull

CPA, Financial Literacy Coach, and Profit Strategist who helps business owners understand the finance side of their business so that they can make and KEEP more money.

Prior to becoming an online entrepreneur, I spent my career rising in the ranks of Finance Leadership in the Coca-Cola System. After leaving the Corporate world in search of a more balanced and fulfilling life, I leveraged my background and CPA designation to serve women-owned businesses as a Virtual CFO. 

Recognizing that there was a lack of truly accessible and understandable financial education resources for small business owners, I pivoted my business toward creating resources to help fill that gap and impact more people. My #1 mission is helping more small business owners (particularly women and other commonly marginalized groups) harness the power in their numbers to find financial freedom and a more fulfilling life.

https://jamietrull.com
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Melissa Popp

As a seasoned Content Marketing Strategist with 20 years of experience, I thrive on crafting powerful narratives that resonate with audiences and amplify brand identity. My passion lies at the intersection of storytelling and strategy, where creativity meets data-driven insights to deliver content that captivates, engages, and converts.

I partner with brands to shape distinctive stories in competitive markets. By weaving authority, authenticity, and relevance into every piece of content, I help brands secure visibility, build trust, and achieve measurable success. From guiding top-ranking content strategies to creating experiences that enrich user journeys, I focus on driving meaningful results.

Content isn't just what I create—it's how I connect, inspire, and empower. I aim to shape narratives that elevate brands, spark action, and leave a lasting impression.

https://www.linkedin.com/in/melissapopp/