Celeste Gonzalez started her SEO career while blogging about her journey as a first-generation college student at U.C. Davis. After completing her Bachelor of Science in Managerial Economics, she joined RicketyRoo as an SEO Specialist. After a brief but impactful eight-month tenure as an SEO Specialist, Celeste quickly ascended to the role of SEO Strategist, where she shaped innovative strategies for nearly two years. Celeste now spearheads RooLabs, the cutting-edge SEO testing division at RicketyRoo, where she actively engages with the SEO community by sharing her experiences—highlighting achievements and challenges.

As a seasoned Content Marketing Strategist with 20 years of experience, I thrive on crafting powerful narratives that resonate with audiences and amplify brand identity. My passion lies at the intersection of storytelling and strategy, where creativity meets data-driven insights to deliver content that captivates, engages, and converts.

I partner with brands to shape distinctive stories in competitive markets. By weaving authority, authenticity, and relevance into every piece of content, I help brands secure visibility, build trust, and achieve measurable success. From guiding top-ranking content strategies to creating experiences that enrich user journeys, I focus on driving meaningful results.

Content isn't just what I create—it's how I connect, inspire, and empower. I aim to shape narratives that elevate brands, spark action, and leave a lasting impression.