Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. 

Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. 

They discuss the importance of aligning business goals with life priorities, overcoming perfectionism, and how data-driven decisions can create sustainable growth—without the hustle. 

If you're a business owner looking to work smarter, not harder, this episode is for you.

Key Takeaways:

• Hidden Profit Exists: Your business likely has untapped financial potential—Jamie explains how to find and use it.
• Optimize for Life, Not Just Revenue: Align your business with your personal goals and desired lifestyle.
• Small Tweaks, Big Impact: A few 2% improvements can lead to 100%+ increases in profit.
• Use Data Like a Hack: SEO and financial data are tools to make informed decisions, not guesswork.
• Break Free from the Sunk Cost Fallacy: Letting go of what no longer serves your business is a sign of strength, not failure.
• Iterate and Adapt: Don’t wait for perfection—launch, learn, and improve.

Memorable Quotes from Jamie:

• “What life do I want to create? That’s the bigger thing that has driven a lot of the decisions now.”
• “You can tweak things by 2% and see over 100% increase in profit—that’s the power of math.”
• “The only mistake is not using your data to refine the vision.”

Listener Action Items:

1. Pre-Order Hidden Profit – Get over $300 in bonuses, including a companion guide and access to a live business planning event.
2. Join Jamie’s Facebook Group – Connect with other women entrepreneurs in the Financial Literacy for Women Business Owners Facebook group.
3. Watch

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Chapters

• 0:00 What life do I want to create?
• 0:35 The Concept of Hidden Profit
• 3:02 Optimizing Business for Life Goals
• 7:53 The 80/20 Rule in Business
• 8:45 The Power of Data in Business Decisions
• 9:52 Overcoming the Sunk Cost Fallacy
• 11:26 Embracing Iteration and Feedback
• 13:43 Pre-Order Bonuses and Offers
• 15:14 Connecting with Jamie Troll
• 16:31 Final Thoughts and Farewell