The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Podcasting since 2022 • 210 episodes
The Simple and Smart SEO Show
Latest Episodes
Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML
In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy...
•
Season 4
•
Episode 175
•
17:38
GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results
Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-pa...
•
Season 4
•
Episode 174
•
18:17
Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, ke...
•
Season 4
•
Episode 173
•
20:57
Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)
In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to us...
•
Season 4
•
Episode 172
•
5:37
Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)
(Shopify From Strategy to Action Series, Episode 4!)In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬From homepage headers to collection and product ...
•
Season 4
•
Episode 171
•
6:57
