Simple and Smart SEO: A podcast for Etsy sellers who want to expand to Shopify!
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.
Podcasting since 2022 • 231 episodes
Simple and Smart SEO: A podcast for Etsy sellers who want to expand to Shopify!
Latest Episodes
From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor
In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Cr...
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Season 5
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Episode 196
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18:45
How AI Search Traps Businesses in Their Old Positioning (And How to Fix It)
In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service co...
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Season 5
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Episode 195
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13:08
Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEO
In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks.&nb...
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Season 5
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Episode 194
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18:28
Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout)
In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — wi...
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Season 5
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Episode 193
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21:58
Vision Board for Your Business: Creating Clarity and Focus with Canva
I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026!In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your bu...
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Season 5
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Episode 192
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5:00