The Simple and Smart SEO Show
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Podcasting since 2022 • 213 episodes
The Simple and Smart SEO Show
Latest Episodes
Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom
In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of
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Season 4
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Episode 178
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17:24
Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1)
Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real res...
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Season 4
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Episode 177
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28:47
AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2)
In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thin...
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Season 4
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Episode 176
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17:17
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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)
In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy...
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Season 4
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Episode 175
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17:38
GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results
Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-pa...
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Season 4
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Episode 174
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18:17
