Junction Jack: Revolutionizing SEO Services with Mrs. SEO

I'm chatting chat with Stephanie Long, AKA "Mrs. SEO," about her groundbreaking new venture, Junction Jack, a vetted SEO marketplace. 

Stephanie shares her journey of creating a trusted space for businesses to connect with top-notch SEO experts. 

From addressing the frustrations of businesses burned by unqualified "experts" to her emotional story behind the name Junction Jack, this episode is packed with insights, advice, and inspiration. 

If you're curious about the future of SEO, voice search, and how empathy-driven practices can reshape the digital landscape, tune in!

Key Takeaways:

1. The Problem with Existing SEO Options:
   • Many SEO "experts" on platforms like Fiverr and Upwork lack the vetting needed for consistent, quality results.
   • Stephanie’s marketplace ensures only experienced, honest, and reliable professionals make the cut.
2. Voice Search is the Future:
   • With AI and machine learning on the rise, optimizing for voice search (and natural language processing) is more critical than ever.
   • Businesses should adapt content to match conversational, voice-driven queries.
3. Community is Key:
   • Building Junction Jack took resilience, networking, and leaning on supportive groups—proving that no entrepreneur succeeds alone.
4. Trust the Process:
   • The road to building something worthwhile is never easy, but authenticity and persistence pay off.

Memorable Quotes:

• “Junction Jack is like Nobu to McDonald’s. If you want high-end SEO service, you come to me!” – Stephanie Long
• “There’s no silver bullet in business. You have to go through it, fail, and learn to succeed.” – Crystal Waddell
• “Voice search is the new frontier—your Alexa or Siri is about to be your website’s best friend.” – Stephanie Long

Listener Action Items:

1. Check Out Junction Jack: Visit junctionjack.co to learn more and sign up for updates.
2. Prep for Voice Search: Start optimizing your website’s content for natural, conversational queries.
3. Follow Stephanie: Connect with her on LinkedIn or email her at stephanie@mrsseo.co to stay updated.

Chapters

• 0:00 Stephanie - Simple and Smart SEO Show Podcast Recording – 2024_10_15 09_55 EDT – Recording
• 0:33 Introduction and Welcome
• 0:52 Introducing Stephanie Long and Her New SEO Marketplace
• 1:10 The Need for a Vetted SEO Marketplace
• 3:54 Challenges in Developing the Marketplace
• 6:15 The Vetting Process for SEO Experts
• 8:42 Qualities of a Great SEO Expert
• 10:45 Benefits of Using the Marketplace
• 11:28 How to Access Junction Jack
• 11:52 The Story Behind the Name Junction Jack
• 13:15 How the Marketplace Works
• 14:10 Future Plans for Junction Jack
• 16:08 SEO Trends and Voice Search
• 18:48 The Role of Junction Jack in SEO Evolution
• 19:37 Personal Experience and Vision for Junction Jack
• 21:42 Upcoming Speaking Engagements and Contact Information
• 22:19 Conclusion and Final Thoughts

Transcript

[00:00:00] Stephanie Long: Hey, I need an SEO expert. Where do I go? I go to Junction Jack. 

[00:00:03] businesses can just sign up. There's no application process. 

[00:00:05] When you come in, you can pick project, you can pick, Oh, I want to do, keyword research. I'll use that as an example. 

[00:00:11] Then it'll match you with an expert. So it's like a dating app if you've been on one. 

[00:00:15] Welcome to the third season of the Simple and Smart SEO Show. The podcast dedicated to empathy driven, brand building SEO. 

[00:00:22] Crystal Waddell: I'm your host, Crystal Waddell. I leverage my obsession with user experience to help business owners just like you optimize your website with confidence. 

[00:00:29] Thank you so much for being here.

[00:00:31] Let's jump into another great episode. 

Introduction and Welcome

[00:00:33] Crystal Waddell: welcome back to the simple and smart SEO show podcast. I am back with essentially a friend of the show at this point.

[00:00:39] Stephanie Long, who's also known as Mrs. SEO everywhere on the internet. 

[00:00:44] So Stephanie, Thank you so much for coming back to the Simple and Smart SEO show. I can't wait to tell everybody what we're talking about today. 

[00:00:50] Thanks for having me again. 

[00:00:52] 

Introducing Stephanie Long and Her New SEO Marketplace

[00:00:52] Crystal Waddell: Let's just get straight to it because I've got tons of questions to ask you about this new thing that you've created.

[00:00:57] You have created an SEO marketplace and we are going to dive into like how you came up with the idea, like why you came up with the idea and when, who it's for. 

[00:01:06] So let's just start from the beginning.

[00:01:08] Where did you get the idea for this marketplace? 

The Need for a Vetted SEO Marketplace

[00:01:10] Stephanie Long: So I've been in SEO over a decade. I think 15, 16 years now. 

[00:01:15] And there's never been a place where you can truly find solid SEO experts. There's Fiverr and there's Upwork, but they're not I wouldn't call them solid SEO experts. They aren't vetted.

[00:01:27] And just the last five years that I've been doing my own business, I've noticed that people just really struggle to find a really good SEO person. And, I can't take on everyone in the world. 

[00:01:38] So I just think that it's important to have a People that are vetted. That you can refer people to because SEO is this like dark hole, as and people can get screwed by other SEO people and ghosted by them.

[00:01:51] So having someone that has been referred to you or vetted, I think increases the likelihood that you're going to have really great, solid SEO and a partner. 

[00:02:03] Crystal Waddell: Yeah, for sure. I think I told this story a long time ago on the podcast. 

[00:02:07] But when I first started helping people with their Shopify stores, I had a client who came to me with a new Shopify store that she had paid someone to set up for her and they had said the SEO elements were included. 

[00:02:19] Which at that time, I was learning about meta titles and descriptions and all that type of stuff.

[00:02:24] So it's okay let's start there. Let's see what you've got going on. Let's optimize those. She sold candles. And her store was optimized for jewelry. Wow. Yeah. 

[00:02:33] Stephanie Long: Yeah. 

[00:02:35] Crystal Waddell: So the first question she had asked me, it was like, I don't understand why I'm not showing up in the search results. 

[00:02:40] I told her, I was like it's because Google doesn't really understand what's going on your website.

[00:02:43] That's the thing. People don't know sometimes what they're paying for and what they should be getting for that money. And when someone tells them, hey, I'm going to set up your SEO. They're like, okay, cool. I don't know anything about that. That sounds great.

[00:02:54] I'd like to, just have that taken care of, but then come to find out.

[00:02:57] It wasn't done or it wasn't done correctly and they just have no idea. 

[00:03:02] Stephanie Long: Another thing is a lot of people come to me from an agency. So the web team told them that it's optimized. 

[00:03:09] And as but other people probably don't know CMSs will default to whatever that first paragraph or whatever that title is.

[00:03:16] So the web team usually says it's optimized because CMS is already defaulted. But they didn't actually go and do the keyword research. 

[00:03:23] So each page is whatever the CMS assumes it is. So they tell the client it's optimized because it's filled in. 

[00:03:31] Crystal Waddell: Yeah. And then what's really not awesome about that is when they've made copies of the pages.

[00:03:36] So then you have this copy of the original page that now shows up. Just like you said, wherever, that first line and first paragraph comes up, it's just a copy of a previous page. 

[00:03:46] So it just all gets so convoluted and wrong. 

[00:03:49] I'm so glad that you've created this because now people have to go a place that they can go where people, they can actually trust.

Challenges in Developing the Marketplace

[00:03:54] Crystal Waddell: Let's talk about like the development of this marketplace. Okay. What was the biggest challenge? 

[00:04:00] Stephanie Long: I will say. Just getting started. Trying to find who could help me. I was quoted in the hundreds of thousands to start and that's obviously out of my budget. So I just felt and again, this has been over like a five year period.

[00:04:14] So I just, I put it on pause. And then really I can't, I don't, I'm not going to get funding. I'm doing this all myself. 

[00:04:21] Just last year in one of the women's groups, I randomly posted, if anyone knows, see, I thought I was going to do an app, right? I was like, does anyone know app development?

[00:04:28] And a woman in one of my woman's groups was like, yeah, me and my husband are starting a company. We'd love to help you. So that's how it started. 

[00:04:35] And from there It's just been you know, I thought I was It was last january started. I thought it was just done in a month, right? 

[00:04:41] We both did, we didn't know. They were starting their company i'm starting mine.

[00:04:45] So it's been a process and very, I have to say if I didn't have solid like you and women's groups, I'm in and just other colleagues. I don't know how I would continue this. You really need a solid network and advocacy group. It's so hard. It's hard. I cry some days like it's really tough and people don't talk about this enough.

[00:05:07] It's really hard. 

[00:05:08] Crystal Waddell: That's so interesting that you brought that up because for the last few years I've looked for that silver bullet. I was like, you know what? There's gotta be an easy button. There's gotta be a way to put all this stuff together because all the people who teach about business online are like, Oh, just, have this funnel and people will come in here and spend all this money and just do this.

[00:05:25] And everything's great. And I'm like, what am I doing wrong? And it wasn't until over the last year and a half, probably where I realized, Oh my gosh. 

[00:05:32] That silver bullet doesn't exist. I feel so embarrassed to admit this, but I was like, there is no easy way to get there. You just have to go through it. 

[00:05:40] And you just have to do it and you just have to fail and you just have to learn.

[00:05:44] And then you just have to sometimes get a little bit lucky. And then, like you said, you have to build your network. So that have great people around you to help pick you up when you fall. 

[00:05:52] Stephanie Long: Yeah. Yeah. And I've had to pay for some experts. To be totally transparent. 

[00:05:56] Like it's not all been free advice.

[00:05:58] But without that I couldn't be where I'm at today So it's still a work in progress, it's wonderful. I love it and I don't want to give up. But I think we don't talk enough about the hard parts and the bad days and the tears so Yeah. 

[00:06:12] Crystal Waddell: For sure. For sure. So I'm thank you for sharing that.

The Vetting Process for SEO Experts

[00:06:15] Crystal Waddell: Now you talked about vetting personally. 

[00:06:18] Can you tell us a little bit about that process? Like how you chose the experts and what the vetting process look like? 

[00:06:24] Stephanie Long: Yeah. Initially, when I launch, I'm going to, it's going to be all the SEO experts that I know in

[00:06:29] my network. 

[00:06:30] So they will, I've already talked to most everyone. They will be on there because I trust them. I know them. Just like Crystal, she is a Shopify expert. She's a Wix partner, e commerce obviously. So she will be on the platform. 

[00:06:43] That is the initial vetting quote unquote, because I know them.

[00:06:46] However, you can apply. And when you apply, you will fill out an application just like a job. 

[00:06:51] And then I will be the one interviewing you to make sure you are qualified. 

[00:06:56] To be on there. Because this is not entry level SEO. You need to have solid experience. Cause I will say on Fiverr and Upwork, I did the whole process and you just take a quiz and a lot of the questions actually aren't even applicable to SEO.

[00:07:09] I don't know any SEO experts that actually would do some of the questions. So you take a quiz, you can Google the answers. 

[00:07:15] And then you're an expert. I don't have quizzes. I just need to talk to you. And get an understanding for if you know it. How long you've been doing it. There's no quiz and then you're an expert.

[00:07:25] Crystal Waddell: Gotcha. Yeah. I signed up for Upwork and I didn't even have to take a quiz. 

[00:07:28] Yeah, I think it's pretty easy now that everybody could just put SEO expert behind your name. 

[00:07:32] Stephanie Long: Like I said, this has been a process for a while, so that's even, okay. That's even more, wow. 

[00:07:37] Crystal Waddell: And maybe I could have upleveled my profile a little bit more, but I just created the profile and said, okay, here we go. 

[00:07:43] But so what type of key qualities and skills are you looking for with the 

[00:07:48] Stephanie Long: experts?

[00:07:49] I want them to have, I'm not going to put a set amount of years on. But I want to make sure that they have enough experience that they're not going to have to You know ask questions to Someone else in the sense that oh, I have to hire someone because I don't know the answers to these questions. I want that person to be able to answer my questions. 

[00:08:09] I want the quality to show in their work.

[00:08:13] I want like examples. What have they done? I may even ask to talk to a former client.

[00:08:17] If you know the restaurant the high end sushi restaurant. 

[00:08:21] This is the Nobu to McDonald's. You want drive through quick service. You go to Fiverr Upwork. You want white glove, high end, you go to me.

[00:08:30] That's why it is going to be a process. It's not going to be easy. Because I want to really vet you. 

[00:08:34] Of course I'll probably make mistakes along the way like we all do. But that will be the vetting process. It's going to be, pretty intensive. 

Qualities of a Great SEO Expert

[00:08:42] Crystal Waddell: So in the world of SEO, what do you think separates a good expert from a great one?

[00:08:48] Stephanie Long: I think being honest. I think because I know so many people that will go and do seo on their website. 

[00:08:56] But they don't know what they're doing and they'll say it's optimized and it's not. 

[00:08:59] A good seo expert can admit. I don't know this industry, I need to research it. I'm not going to just throw keywords on there.

[00:09:06] They are open and honest. About what they know. 

[00:09:09] And I think that's good versus great. I think good we'll just do average work. 

[00:09:14] Not explain, what they have done. They aren't very good at articulating it. I think great people are articulating it are okay to say, I made a mistake.

[00:09:22] I don't know. And let me fix this. 

[00:09:24] Crystal Waddell: I think that's such a good point. And I think sometimes with SEO and being new at it. 

[00:09:29] There's this pressure to Provide data immediately and be like, okay, this is what's going to happen, or this is what's happening or whatever. And really the first step needs to be strategy.

[00:09:40] And like you said, I just want to clarify, because you were talking about, you don't want people coming on that have to do research. 

[00:09:45] I know you're talking about you do want an SEO who wants to research the industry that they're about to serve. Because. Every industry has its different quirks, and it's different strengths in terms of where to be found in search. And all sorts of different things.

[00:09:59] And so you're so right. That, if you're getting this kind of cookie cutter feedback right away for your SEO Work or quote or whatever, I would question that. 

[00:10:09] Because it's really, how much do you know about my actual industry and my actual website? Have you looked at my website? You know what I sell? 

[00:10:15] Because I've been Approached online for, from people who are SEO experts trying to help me with my website.

[00:10:22] And I'm like, have you even taken the moment to understand like what my business actually does? 

[00:10:28] Stephanie Long: I get that too. I'll get you a thousand backlinks. Which is links from other sites to my site. I get that in my LinkedIn DMs all the time. Yeah, and good point. 

[00:10:36] Thank you for clarifying because, I don't want somebody applying and then they're just googling the latest SEO trends.

[00:10:42] I need like solid work experience. 

[00:10:44] Crystal Waddell: Okay. 

Benefits of Using the Marketplace

[00:10:45] Crystal Waddell: So for a business owner who may not fully understand SEO. What do you think is the benefit of using your marketplace versus just trying to find someone independently? 

[00:10:56] Stephanie Long: What usually happens is small businesses will go to Fiverr or Upwork. And then they'll come to me to clean it up.

[00:11:02] So you're gonna pay a little bit more but you're gonna get a solid SEO, great SEO person from the get go. That's going to set you up for success. So do you want to pay a little money now and not have an optimized website? 

[00:11:15] Or do you want to come and pay a little bit more money and have a great seo expert do this for you?

[00:11:20] So you don't need it cleaned up. And you don't wonder why you're not showing up in the search results. 

[00:11:25] Crystal Waddell: So if i'm a business owner, how do I? 

How to Access Junction Jack

[00:11:28] Crystal Waddell: Get to your marketplace because we haven't even, said the name of the marketplace. So we should probably do that. And if you have a domain name, like, where do I go?

[00:11:36] And how does going to the marketplace simplify me finding what I need? 

[00:11:41] Stephanie Long: It's Junction Jack. And my URL is JunctionJack. co. So J U N C T I O N J A C K. co. 

[00:11:49] I want to say a little bit backstory about the name.

The Story Behind the Name Junction Jack

[00:11:52] Stephanie Long: So I will say naming something is one of the hardest things I've ever done. 

[00:11:55] I did just a kind of a generic name in the beginning. And I thought it was great. And then I was asking around. 

[00:12:00] Which again, you need your community, your network and a trademark lawyer. And one of my woman's groups actually approached me and said, I think that you're going to run up against legal issues because I was using the similar name to another big company.

[00:12:12] Which I didn't even think about, I didn't know. 

[00:12:14] And she's like, they could sue you if you become big. 

[00:12:17] And you take some of their marketing. Essentially is what they would say. So I had to get out my thinking, cap hardcore, like for a whole weekend. I just sat and thought. 

[00:12:26] She's like, think outside the box. 

[00:12:28] Like Bumble, the Bumble app is all about women and queen bees.

[00:12:32] And then there's hinge, the dating app, like connector, like a hinge door connects, right? 

[00:12:37] So I did Junction. Because Junction is a connector, it forms two things. 

[00:12:42] And then Jack, because my cat passed away from cancer. 

[00:12:47] Right around the time I was thinking of the name. And I thought, because I wanted to give up at that time, and I knew he would want me to keep going.

[00:12:53] So Junction Jack is how the name got formed. And it's now in the trademark process. 

[00:12:59] So yes, that is the little story behind that. 

[00:13:02] Crystal Waddell: That's an amazing story. Thank you for sharing. It's like super cool. And I think everybody's going to remember that now. Because I was I wonder what Jack stands for, but now I know, and now I remember, and I'll never forget that.

[00:13:11] So how do I go to Junction Jack and connect with the right person for me? 

How the Marketplace Works

[00:13:15] Stephanie Long: So when you go, businesses can just sign up. There's no application process. 

[00:13:18] When you come in, you can pick project, you can pick, Oh, I want to do, let's say, you know what you want.

[00:13:23] Keyword research. I'll use that as an example. 

[00:13:25] Then it'll match you with an expert. So it's like a dating app if you've been on one. 

[00:13:29] So you have a project. Let's say you do keyword research. 

[00:13:32] Like I mentioned, it will show you all those. SEO experts that filled out their profile that said that they do these kind of projects. 

[00:13:38] Or these they do keyword research. So you can choose from that, or you can search on your own and find somebody else. If you didn't like any of those matches.

[00:13:47] But if you don't know what you're doing, like you know you need SEO. I have a quiz, that ask you some prompts. And then at the end, it will tell you, we think you need this. 

[00:13:56] And here's the experts that match to that. So that is the different processes. 

[00:14:01] And again, you don't have to do either. You can just start searching.

[00:14:03] And SEO experts on the flip side can search for projects. 

[00:14:06] Crystal Waddell: That's very cool. I like that. Okay. 

Future Plans for Junction Jack

[00:14:10] Crystal Waddell: And so do you foresee in the future, maybe expanding the marketplace to do other digital marketing services? Or will it stay focused on SEO? 

[00:14:20] Stephanie Long: I. Right now, obviously things can change. But right now I just want to really focus on SEO. 

[00:14:25] And get this really solid. Maybe a partner, maybe I sell, I don't know. But right now I just feel there's just this deep need and I want to just get this solid marketplace.

[00:14:36] For SEO experts and businesses that know, Hey, I need an SEO expert. Where do I go? I go to Junction Jack. 

[00:14:42] Crystal Waddell: I love that. Okay. So you've invited me to be a part of Junction Jack. 

[00:14:46] I know you mentioned a little bit earlier that, that I'm a Shopify partner. 

[00:14:50] And a Wix partner, and that my background is in Etsy and e commerce, but.

[00:14:55] Could you share with my audience, like why you thought I would be a good fit for Junction Jack. 

[00:15:00] Stephanie Long: You and I have been talking for several years. I've been on the podcast before. So just being able to talk to you about SEO, you understand. 

[00:15:07] I have total confidence that putting you on there, if somebody found you for their project, that you would, they would be in great hands.

[00:15:13] That's what I worry about. That's why the vetting process is going to be more rigorous. 

[00:15:18] Because I want to make sure that everyone on there will be in good hands when they find their SEO expert. 

[00:15:24] So you are very fluent in it. You post about it all the time on social media. 

[00:15:29] Again, we've chatted multiple times.

[00:15:31] So I already trust that, you know what you're talking about. 

[00:15:34] Crystal Waddell: I appreciate that. 

[00:15:35] So what advice would you give to an SEO professional right now that's listening and says, I want to become a part of the vetted community. What would you say their first step should be?

[00:15:44] Stephanie Long: Yeah. So right now there's just a landing page to sign up for Information.

[00:15:49] But if you just go and put your name and email address in there, I will be announcing when I'm looking for experts come January. And then I will send out the application.

[00:15:57] You will just get in my email list, to send that to you. 

[00:16:01] Crystal Waddell: Awesome. Okay. So let's go back to the business owner perspective. Like looking at SEO now versus how it's changed over the years. 

SEO Trends and Voice Search

[00:16:08] Crystal Waddell: Like what SEO trends are you seeing currently that business owners should be aware of? 

[00:16:13] And how do you feel the marketplace will adapt to those changes?

[00:16:17] Stephanie Long: Yes, I recently wrote an article on AI and machine learning and how your phones, Alexa, Siri, whatever you use as your voice assistant. Is really going to become your assistant. Voice search is going to be so important coming up. 

[00:16:30] If you are continuously serving up good content, your voice assistant, so your assistant, will know, okay, this is a good website.

[00:16:38] They keep serving up content that my owner, as in you, is interested in, clicks through. So they will start serving up your website again and again. 

[00:16:49] So doing voice search and back when I first started, it would be very short terms, sEO Seattle, what does that mean? Now it's longer.

[00:16:57] Where can I find an SEO expert in Seattle? So more it's how do people actually talk? And to the voice assistant, they will start recognizing how their owner is talking.

[00:17:09] And so it's very important to write content for voice search. 

[00:17:13] Because that's becoming huge. 

[00:17:15] Crystal Waddell: Yeah. And that is so interesting because I would say that was my very first like exposure to SEO.

[00:17:21] It was back in maybe 2016. 

[00:17:24] When I heard someone talking about voice search. 

[00:17:27] And the fact that like you wanted to be the company that Alexa served up. 

[00:17:32] Or any voice assistant served up when someone, was looking for what you sell. And for me, I sold senior night gifts. And so I remember that moment exactly. That I thought, you know what?

[00:17:42] I want my business collagewood. com to show up when people say, where can I find senior night gifts or a gift idea for my senior athlete ? 

[00:17:50] It all started with voice search. And that was before I knew anything about SEO.

[00:17:54] So I think it's so interesting that it's this whole thing is coming full circle.

[00:17:58] Stephanie Long: It's like fashion trends, right? They go out of fashion, they come back. Keyword stuffing. 

[00:18:02] When I very first started, that was a thing. That's never going to be a thing again, right? Some trends just never come back. But yeah, I think a lot of trends, come full circle. 

[00:18:11] And that is one that's, as AI and machine learning are becoming so prominent in our everyday world, we need as SEO experts to think about how do we adapt.

[00:18:20] To how people are searching. And people are on the go more, right? 

[00:18:23] And so Google my business is important for local. Making sure your Google, my business profiles optimized. For those local searches. 

[00:18:30] Crystal Waddell: Yeah. It reminds me also of QR codes, because there was a point where they were like, Oh, QR codes are done for.

[00:18:35] And they are like, so here to stay at least right now in 2024! 

[00:18:39] Because Even on commercials, it's Oh, that's so smart. I can just hold my phone up to the commercial and go to whatever page they want me to land on. 

[00:18:46] So exactly. Okay. 

The Role of Junction Jack in SEO Evolution

[00:18:48] Crystal Waddell: As we see SEO evolving in the next few years, what role do you hope that Junction Jack's going to play in that evolution?

[00:18:55] Stephanie Long: I want people to continuously be learning that are on my platform. So I want them to always be updated on the latest trends. 

[00:19:00] But I really want Junction Jack to be the go to platform. 

[00:19:06] Oh, you want the latest SEO? You go to Junction Jack, like that is who you go to.

[00:19:11] And I'd love to be able to partner with agencies. So that when they have clients that need SEO, they come to us. 

[00:19:18] Because I know agencies do SEO. I started at an agency. 

[00:19:21] But I know it's not their bread and butter and their main thing. I hope that they want to give their clients great SEO.

[00:19:26] So then Junction Jack is their partner for that. That's what I hope evolves over the years, I guess we will see. 

[00:19:32] Crystal Waddell: I love that. And I just, the name Junction Jack, that is just such a fun name to say. 

Personal Experience and Vision for Junction Jack

[00:19:37] Crystal Waddell: How would you say that your personal experience as an SEO expert, not only as an agency owner, but as a freelancer. 

[00:19:43] How does that influence the way that you're going to run Junction Jack?

[00:19:46] Stephanie Long: So I want every customer to have white glove service, right? So that's what I expect from people on there. 

[00:19:52] If they don't want to give excellent customer service, this is definitely not that platform for them. And I know that could sound well, duh, everyone's going to give excellent customer service.

[00:20:02] That's not true. So I just want that to be out there. 

[00:20:05] But I also want to be fair. Like I'm, I want people to know that while this is where you get your greatest SEO experts. 

[00:20:15] I want the partners also to like, for instance, if they need social media people. That I will have a partner on there.

[00:20:20] You had mentioned if I'm going to go out, to other digital marketing.

[00:20:23] i'm gonna have partners that will do Web development, social media. So just because I am only doing seo, you can maybe find a partner to do social media.

[00:20:33] It's continuously evolving.

[00:20:34] Crystal Waddell: And I really liked that because again, people are constantly looking for referrals.

[00:20:38] And the word of mouth phenomenon that has always existed continues to persist. 

[00:20:43] Even in a world dominated by large language models and, Big fancy terms like SEO.

[00:20:48] Stephanie Long: Totally. Yeah. My client base is referrals. 

[00:20:50] I only use everything that has been built from Mrs. SEO to Junction Jack, is all referrals. Everything from every lawyer I've used on Junction Jack, which is a whole nother thing, getting that legally sound. To the web development, to the design. That has all referrals.

[00:21:06] So it's a big referral. 

[00:21:07] Crystal Waddell: So I'm curious, going back to this whole development process have you fallen in love with developing something like this? Is that something that you want to, explore more in the future, or do you think that you've had enough? 

[00:21:19] Stephanie Long: I've had enough. I've had enough.

[00:21:21] Yeah I think the next thing I would do would have to be a passion project. Because this is. So much time. And I do have a deadline cause I'm speaking at conference next year and I would like it to have some legs before I go. So it'd have to be passion project. That if it doesn't launch for five years, I'm okay.

[00:21:38] I work on it little by little. So yeah that's where I'm at right now. 

Upcoming Speaking Engagements and Contact Information

[00:21:42] Crystal Waddell: So what conference are you speaking at next year? 

[00:21:44] Stephanie Long: Yeah. Possible in Miami. 

[00:21:46] Crystal Waddell: Oh, nice. Going to the warm places. 

[00:21:49] So you have your website, mrsseo. co and you have JunctionJack. co. 

[00:21:54] Where else can people find you if they want to talk to you a little bit more about becoming a part of Junction Jack? Or finding an expert. 

[00:22:00] Stephanie Long: Yeah, so you can email me. So it's stephanie. That's with the ph at mrsseo.

[00:22:06] co or on linkedin. 

[00:22:08] That's where i'm most the social media that i'm most active on is linkedin.

[00:22:11] Crystal Waddell: And before we head off, is there anything else you wanted to add or share about? What's coming up for you in the future? 

Conclusion and Final Thoughts

[00:22:19] Stephanie Long: I think that this is just going to be a really exciting venture.

[00:22:22] I can't wait to get off the ground. And if you are a business listening, 

[00:22:26] I think that you definitely need to check this out and see what SEO experts are on there. 

[00:22:31] And how they are going to transform your business in the coming years because you need to be on top of the latest SEO trends. And I don't think other marketplaces offer what I will offer.

[00:22:43] After I get this all done, I want to launch courses on there as well. That you can purchase, but that's what I hope to do in later 2025. 

[00:22:49] Crystal Waddell: I'm really excited to be a part of your community. And I'm excited to get started, as part of Junction Jack and just really grateful that you included me in your launch.

[00:22:59] Yeah. Absolutely. All right, guys. That's it for today. Go check out JunctionJack. co so you can stay updated on everything Stephanie's doing there and be ready for the launch in January, 2025. I'll see you next time.

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