How To Build Trust With Search Engines With Erin Sparks

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. 

Erin shares insider knowledge on building trust with Google and mastering SEO foundations.

Key Topics:

1. The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.
2. Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.
3. Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.

What you can do:

• Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.
• Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.
• Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.

Connect with Erin Sparks:

• Podcast: Edge of the Web
• Company: Site Strategics

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Chapters

• 0:00 Trust is not a checklist item, right?
• 0:41 Introduction and Guest Welcome
• 1:24 Erin Sparks' Podcast Journey
• 1:48 Starting a Company Focused on SEO
• 2:29 Transition to Podcasting and Video Casting
• 3:36 Pivoting to Influencer Interviews
• 4:52 Producing Podcasts for Clients
• 8:59 Importance of Non-Branded Terms
• 11:06 Understanding Google's Knowledge Graph
• 17:23 Effective Content Strategy and Internal Linking
• 23:37 The Role of Podcasting in SEO
• 24:31 Content Distribution Strategies
• 24:56 Google's Mosaic View of Content
• 25:26 Importance of Podcasts in SEO
• 25:49 Hosting Podcasts and Videos
• 26:34 Structured Data for Videos
• 27:36 Tools for Structured Data
• 28:14 Schema and Structured Data Explained
• 29:01 Building Trust with Google
• 36:17 Practical SEO Tips for Entrepreneurs
• 38:30 Final Thoughts and Contact Information