SEO For A Small Business: Inside My Small Group (SEO Squad)

Today we are Unlocking the Power of Brand Stories with Chat GPT

In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT.

In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.

Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's uniqueness.

Through engaging with Chat GPT, I'll show you how to REQUEST tailored questions can enhance messaging and marketing plans.

Don't forget about my Supercharge Your SEO 3-Day Challenge!

Sign up now, it's June 3, 4, and 5.
And did I mention that it's free!?

0:00 Brand Story Podcast
00:52 Kicking Off with Chat GPT: A Brand Messaging Workshop
00:59 Gathering Customer Reviews for Brand Language
01:40 Priming Chat GPT for Brand Storytelling
01:55 Crafting the Brand Story Guide
02:41 Interactive Q&A: Understanding the Process
03:10 Analyzing Review Sentiments with Chat GPT
03:53 Translating Reviews into Brand Messaging
04:09 Personalizing the Brand Story
04:59 Finalizing the Brand Story with Chat GPT
06:45 Expanding the Brand Narrative: Personal and Client Stories
08:14 Crafting a Cohesive Client Story
10:51 Reflecting on Authority and Expertise
11:16 Wrapping Up and Next Steps

Chapters

• 0:19 Hey there, welcome back to the simple, smart SEO show podcast.
• 1:11 Kicking Off with Chat GPT: A Brand Messaging Workshop
• 1:18 Gathering Customer Reviews for Brand Language
• 1:59 Priming Chat GPT for Brand Storytelling
• 2:14 Crafting the Brand Story Guide
• 3:00 Interactive Q&A: Understanding the Process
• 3:29 Analyzing Review Sentiments with Chat GPT
• 4:12 Translating Reviews into Brand Messaging
• 4:28 Personalizing the Brand Story
• 5:18 Finalizing the Brand Story with Chat GPT
• 7:04 Expanding the Brand Narrative: Personal and Client Stories
• 8:33 Crafting a Cohesive Client Story
• 11:10 Reflecting on Authority and Expertise
• 11:35 Wrapping Up and Next Steps

Transcript

[00:00:00] Hey there, welcome back to the simple, smart SEO show podcast. I'm your host, crystal Waddell. 

[00:00:05] I'm doing things just a little bit different for the next couple of weeks. Because I wanted to give you a peek inside of my SEO squad membership and kind of what goes on in there. 

[00:00:16] And we've been working on something really cool called brand stories. And the group really enjoyed our work session on this. So I thought, you know what, I'm going to turn this into a podcast episode. 

[00:00:26] So people who may have wondered what exactly are we doing in there? 

[00:00:30] You could get like a fly on the wall perspective. 

[00:00:33] So I hope you enjoy. And if you like what you hear, don't forget to sign up for the three-day challenge that starts in June. It's June 4th, fifth and sixth. It's free. It's about SEO and how we're moving forward together in 2024. 

[00:00:48] So mark your calendars and let's jump into it. 

Kicking Off with Chat GPT: A Brand Messaging Workshop

[00:00:52] I did this with Jasper the first time. And so now I'm going to do it with chat GPT and just update my own messaging as we work through this together. 

Gathering Customer Reviews for Brand Language

[00:00:59] One of the things that I wanted to do first. 

[00:01:02] Was like grab three or four reviews from your, like your review page. So we can grab some language from your customers. 

[00:01:12] And we're trying to pick out.

[00:01:15] Brand words and like brand sentiment if that makes sense. 

[00:01:18] Okay. So why don't we take Just a couple minutes to grab a couple of reviews that you can use to Build that. 

[00:01:26] Anybody have any questions?

[00:01:28] The last time I did this it was You know last year or so I definitely have new reviews that I can pull from.

[00:01:34] And I just made a copy of this so I can put it in here You can make a copy as well, or just have a new Google doc.

[00:01:40] Okay. 

Priming Chat GPT for Brand Storytelling

[00:01:40] So once you've got, something similar to what I have on the screen. 

[00:01:44] We're priming GPT to understand like what our brand's about.

[00:01:49] If you've never really used it before, this is really important. 

[00:01:51] It's almost seasoning your pixel.

[00:01:52] It's got to warm up on your brand language. 

Crafting the Brand Story Guide

[00:01:55] This is sufficient for me and I'm going to go ahead and go to step two, which is to talk about how we're going to create this brand story guide. And the prompt is: 

[00:02:06] in a minute. I'm going to ask you to help me create a cohesive brand story that will become my brand messaging across my website and all social media platforms. What 10 to 20 questions do you need me to answer to write it to the best of your ability? 

[00:02:20] So what we're doing is we're asking chat GPT to essentially, interview us about what they need to do this. 

[00:02:29] I'm going to specify that I want a brand story about my photo props.

[00:02:33] Because I've already done senior night, so you could, zero in on a specific product or collection if you want to. Or you can zoom out, big picture. It's your choice. 

Interactive Q&A: Understanding the Process

[00:02:41] So that's step one. 

[00:02:43] And now chat GPT, like remembers what you're doing. Which is cool.

[00:02:47] So that's like priming the chat GPT pump. And then you want to put in the prompt of, 

[00:02:54] " I want to create a brand story about my business. 

[00:02:58] What questions do you need me to answer to write that to the best of your ability? 

[00:03:02] Once I have those questions, I'm going to answer them. 

[00:03:06] So that's what we should all be doing right now. 

[00:03:07] Getting that list of questions and then starting to answer them. 

Analyzing Review Sentiments with Chat GPT

[00:03:10] So my prompt was, what is the tone, tempo and word choice of these reviews? 

[00:03:16] Then this is me copying and pasting in 5 reviews. 

[00:03:19] So instead of doing 1 at a time, I just tossed them in there at once.

[00:03:22] Just to see if it could summarize it. And it did.

[00:03:26] So just to tell you a little bit about the tone of the reviews, like how I'm interpreting this. 

[00:03:31] Is that, the tempo is brisk and affirmative. 

[00:03:34] Which to me means that, my people my ideal client wants things done quickly. And they're not, they're not really like me.

[00:03:42] They don't want to sit there and have a long conversation about things. They just want things to get done. And it's important to them that they have, quality communication and fast shipping.

Translating Reviews into Brand Messaging

[00:03:53] One thing I learned from Jasper is sometimes I would accidentally hit enter before I was finished answering. 

[00:03:58] So I'm going to copy those questions and put it in my Google Doc. 

[00:04:02] And answer it in the Google Doc. 

[00:04:04] And then copy and paste that back into chat GPT.

[00:04:07] And I fortunately have already done some of this. 

Personalizing the Brand Story

[00:04:09] The origin story is going to be just a little bit more in depth from my side, probably than what you might have.

[00:04:15] Yep. And once we get them answered, then we'll copy and paste them back into chat GPT.

[00:04:20] And that's why it's important to prime it with your business. 

[00:04:24] Because hopefully some of the questions are related to your business as a photographer.

[00:04:30] When you answer the questions you can add that in there. Oh, Okay. Yeah All right.

[00:04:35] I was saying that where one of the questions that it asks me.

[00:04:39] Is that what makes your photo props unique or different from others in the market? And that's where I copied in that summary from the review sentiment. 

[00:04:50] Because I wanted to use like my customer's words, like what, how do they view us unique or positive or different? That's one place you can use that information too.

Finalizing the Brand Story with Chat GPT

[00:04:59] So I've answered chat GPT's questions. I'm going to go ahead and put my answers in here.

[00:05:04] So it's okay, I can work with this, right? Like you could probably work with yours once it spits out. And honestly, I think with this type of information, it creates a brand story that's like, better than I could write, for sure. 

[00:05:15] And definitely faster.

[00:05:17] I copied the questions and then I just answered them right there. And then I just selected all of it and pasted it back in.

[00:05:23] And I actually forgot one thing that I'm going to put here that after you finish with that. 

[00:05:29] Number three is actually personal story prompt.

[00:05:34] So now that I have my brand story, and once you have your brand story. 

[00:05:38] You'll want to next ask chat to help you craft your personal story.

[00:05:44] And some of it is overlap, but you'll see why it's necessary to have both.

[00:05:49] You could go back and tell chat that you'd like it, can just say, can you revise with headers.

[00:05:55] And I can, as soon as it's done here, I can go back up for you.

[00:05:59] Okay.

[00:05:59] So you could, you could just say, hey, could you, break up the brand story with headers regarding our journey, our mission, our quality, our customers, our challenges, future plans, and an invitation. 

[00:06:14] Especially like on product or collection pages. 

[00:06:17] When you're optimizing a page and it's what else can you say?

[00:06:20] Because you've already said just about all that can be said regarding that keyword. Every once in a while, something like this, included as a section on your page serves as social proof and, relevant text, and it might actually have more keywords or sentiment that will help your page rank.

[00:06:38] That's fun. How's everybody doing?

[00:06:41] He said that he's just booming right now. So SEO is killing it. 

Expanding the Brand Narrative: Personal and Client Stories

[00:06:45] so I'm not sure where you're at right now, but the next step I added in there was to do the personal brand story.

[00:06:51] And you can use, some of the information that you've already got. Or some of the answers that you've already included for the main brand story. You might be able to use those over again.

[00:07:00] So I'm going to copy these 10 questions. 

[00:07:03] That chat suggested for me to write my brand story. I'm going to do the same thing that I did earlier with the main brand story. I'm going to copy these questions over into Google Doc, answer them and bring them back over.

[00:07:15] And some of these questions are like deep, which is good.

[00:07:18] Okay. So I answered all the personal brand story questions and now I'm putting them back into chat.

[00:07:23] How's everybody doing?

[00:07:24] Yeah, if they're hard, sometimes just skip them. 

[00:07:27] You know what I mean? Because you don't want to get stuck trying to come up with the perfect answer. 

[00:07:31] Chat will Bring it together for you. And then you can always go back and edit later.

[00:07:36] And I just realized I forgot to add in something about my ACL injury and, just the mental health challenges that, presented for me. For a decade. After I lost my identity as an athlete. So that's also something that's important to me. 

[00:07:50] And I talk about it on social media and this month is mental health awareness month, so just a friendly reminder to check in on your athletes. And your people in your life. But so you can add in if you forget something and just say, hey, I forgot about this, can you add that in? 

[00:08:04] And now chat's going to revise this. The final story that I'm going to put into. This document is the client story.

Crafting a Cohesive Client Story

[00:08:14] So once you're finished with that, then if you answer the client story prompts, that's going to give you a good picture of the people who buy from you. And again, chat's going to fill in those blanks of, like what this person needs. And so they're just amazing texts that you can use throughout your website that you can use on social media.

[00:08:37] And this is the foundation of the brand story. And we'll talk next week about how we can actually use it to create a plan, like a marketing plan that you can implement as you're able. Go ahead, Anne.

[00:08:49] I missed the very first thing you're talking - client profile to type in for that.

[00:08:55] I'm getting ready to drop that prompt in there. Okay. It's going to say "in a minute, I'm going to ask you to help me create a cohesive client story.

[00:09:04] That will be stories and messages that my clients share about collage and wood. What 10 to 20 questions do you need me to answer to write that?"

[00:09:11] And so it's going to generate another list of questions for you to fill out. 

[00:09:15] And you just whatever, you know about your clients. You just want to try and answer that the best. 

[00:09:21] And i'm putting it in the doc too.

[00:09:23] But i'm going to drop it now into the chat.

[00:09:26] Yeah. And it's amazing how if you put something like this on your website, on your about me page, it's still about your customer.

[00:09:33] It's still about the experience, but it gives such a thoughtful insight into like how you became who you are. And your company became what it is. 

[00:09:42] I think people who read that type of stuff are really going to be blown away.

[00:09:46] And You know wow. 

[00:09:48] This is definitely a person I want to work with and then on the flip side It helps you understand like how you want to portray yourself.

[00:09:53] You see these things that maybe you take for granted about your own journey. 

[00:09:57] But then you're like, Oh my gosh, this is something I could double down on in my messaging because that is what makes what I do special compared to someone else.

[00:10:04] They haven't had this particular experience. And that's what makes me so good at what I do. That makes sense. Thank you.

[00:10:11] Okay, so I can see that you guys are probably going to be like, in hyper focus for a while, working on this. Which is awesome. 

[00:10:16] But I'll leave you with this today and, just get through what you can. And then next week, we'll do a little bit more. And we'll be putting together our guide and kind of.

[00:10:26] Talking about how we can use it. 

[00:10:28] And setting up some charts and some different things to where you can Organize it to pull for social media or you're like, what can I put on google business profile? 

[00:10:37] This is going to be some great stuff as well, and things that are just really going to build that cohesive messaging across all of the platforms. So this is the fun part. The marketing.

[00:10:47] Yeah, you realize how awesome you are. 

[00:10:49] Any other questions before we head out?

Reflecting on Authority and Expertise

[00:10:51] Yeah, and what I hear with those things is okay, if I'm answering no to any of those things, then I'm like, Hey, chat, give me a plan. What publications should I reach out to? What publications align with my mission?

[00:11:05] And what should I pitch? That's the great thing about tools like this is you can brainstorm with them and they will Sometimes give you the shortest path to the end goal. In a way that you never really thought about. 

Wrapping Up and Next Steps

[00:11:16] Okay, so i'm gonna go ahead and sign us off here in a second. 

[00:11:20] And you guys, you know continue doing your thing.

[00:11:22] Great job today guys I can't wait to see this and remember if you have any ahas. 

[00:11:26] Like what ann Just came up with, that maybe the rest of the group could use. 

[00:11:29] Just make a note of it so we can share. 

[00:11:31] Maybe next week or the week after.