Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)

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What's in our 14th episode?

We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.

Ashleigh on Marketing Mindset:

• People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
• You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
• Ask your audience what they want and what they hate about your industry before you start marketing to them.
• When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.

Ashleigh on Ads Mindset:

•  Ads don't have to be hard, but you need a strategy behind them.
• If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
•  If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.

Ashleigh on Overwhelm:

• Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
• It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
• When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.

Grab These Resources from Ashleigh:

• Quiz: "What's your personal path to passive in

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